• Two Groups of Women :
o Younger women who are looking to prevent wrinkles (24-40)
o Older Women who are looking to reduce wrinkles (40-65)
• Sophisticated women, higher income
• Targeted to all ethnicity (Not specific to one)
1. Marula Oil (https://www.birchbox.com/shop/marula-oil)
2. MorrocanOil (http://www.moroccanoil.com/usa/coun…us&lang=en)
3. Macadamia Oil (http://macadamiahair.com/)
Tone + Colors:
-Minimalist, Universally Iconic/Symbolic, Confident. We love edgy, asymmetrical design.
-Whites and Golds. We really like Rose Gold.
Text + Visualization
1. Logo which is a Metallic/Foil Gold Thumbprint located on the front/bottom right of bottle. Thumbprint should be life-size. (Logo attached) The text "Motherland" (as shown in attached) below the thumbprint doesn't have to be located there (just beneath the thumbprint). The text could be somewhere else on the front if you think it would look better. We think it would look better with just the thumbprint and nothing below it...but feel free to do what eva you think looks best!
2. The following text (where ever you think is best)
-Marula Oil Elixir
-1 fl. Oz (30ml)
Motherland’s Marula Oil is the ancestral elixir cherished for skin, hair and nail rejuvenation. Rich in Antioxidants, Omegas, Vitamin E and Vitamin C, reunite with the timeless skin and hair healing secret from the Motherland.
Other Elements on Back:
Bar Code (680474586912)
2734 Loker Avenue W. Ste F
Carlsbad, CA 92010
Sourced from Africa, Made in the United States.
1. Picture of Bottle
2. Spec Sheet/Dimensions for Bottle
3. Motherland Logo