What industry do you think your business is most related to?
Cosmetics & Beauty
Tell us a bit about who you are and the people you reach
Logo and packaging for low/average priced cosmetics
2. Strategic goal.
Create an easy recognizable and modern packaging with easy to remember logo, color scheme and fonts
3. Information about the brand/product.
Category: Cosmetics for men( shave and after shave products)
Price: average/lower than average
Sales region: Eastern Europe
Awareness level: New brand launch
Product’s competitive advantage: shave and after shave products with modern and a little hipster-like packaging, but still very masculine and relevant for older people
Naming: «Barber shop»
4. Target audience
Male 25-54 from Eastern Europe average/lower than average income. Affected by the bad financial situation in the country. Has to switch from expensive to less expensive brands.
We produce shaving foam and after shave creme.
Each of the products has 3 or more SKU, so design has to be extendeble for all product line.
What inspires you and how do you envision the design for your business?
Create an easy recognizable and modern packaging with easy to remember logo, color scheme and fonts, which will be relevant for TA.
Barber shop is affordable good-looking and modern product for wide target audience: from 25 y.o. hipster to 45 y.o. hard-working family man.