t.meier got their new product label by running a design contest:
Simple Label Design for High-End Dog Supplements Range with Follow-Up 1-2-1 Design Projects
Check out t.meier's Product label contest…
Animal & Pet
Gelenk Fit (several in range, use Gelenk Fit as example)
Description of the product
Our product is a nutrional supplement range for dogs. It consists of eatable drops with funcitonal ingredients, that provide certain benefits like joint and bone support, shiny fur, better digestion, tick repelant, etc. - one product for each benefit. All ingredients are natural and healthy. No sugars, no additives, and so on. Everything in the product is clean and premium, and that should be reflected in the label design, too.
Description of the product target audience
Focus on women who are 35-45 years old, owning a dog, and who see their dog as part of their family, German speaking and with high income.
We are looking for labels for our range of nutrional supplements for dogs. The main focus is a 250ml brown bottle (see attached image) for which we need a white label design that can be used for the whole range of 5 different products. Please design one label in detail as a template for the range, but also show how the whole range will look like. Please read the full briefing pdf which is attached, as it contains examples for your reference. :-) Labels should clearly belong to a range, but each should also be distingishable different, for example by using different color codes, the provided drawings to illustrate the benefits, or other elements. FOLLOW-UP PROJECTS VERY LIKELY Later, there will also be different bottle sizes and products, for which we intent to work with you 1-on-1 as a follow-up project, so please keep in mind that your design approach is transferable to different label sizes. The bottles we use are light amber in color, with black closures. The labels should have white as a background color. We are going for a retro pharmacy bottle look. The label design should be clean, minimalistic (yet containing all relevant information), based on a white background, the label paper will have some texture, the use of color in elements or text for differentiating variants is highly encouraged (pastel colors?). Please include the graphical icons we provide to illustrate the benefits of each product, and to differentiate the product variants in addition to different colors. An example of how competitors do this is attached. Please design a full label, not just the front view. The way nutrional information or instructions are included on the back are also important to us, so we would like to see the full label.
What to avoid
Background must be white (use white label as basis). Keep fonts to at least 6pts in size for legal reasons. Keep labels clean, while providing all relevant information. Use layers, so elements can be edited later. Please design a full label, not just the front view. Place barcode placeholder vertically on bottle.
20,0cm x 7,5cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
t.meier collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I highly suggest this artist. Talented, a great communicator, and captured everything I desired and more on this project! Check out his page, seriously!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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