Skabu is an organic shampoo and conditioner line. Our target audience is affluent women between the ages of 30-60 who are educated on the benefits of holistic hair care products. Persona-wise, this audience typically shops at premium grocery stores and independently-ran boutiques, and focus on healthy living with organic and high quality foods. Here's how we describe ourselves:
More than hair care, Skabu is selectively curated with the highest quality organic ingredients for powerful results in transforming your look. Comprised of fair-trade, organic essential oils and restorative nutrients, Skabu is designed to replenish natural beauty with globally-sourced vital minerals.
Our brand targets the following ideals:
* High Quality
The design needs to be extremely high-end as the product will be expensive, so we need a package design that has a strong emphasis on luxury, quality, and trendy design.