More than 10 years ago a skin care expert company developed Cicatricure® Gel, a unique formula specially developed to help gradually reduce the appearance of scars. After several clinical tests on the skin, a scientific accident occurred when applying the gel on wrinkles, it was discovered that it dramatically improved skin appeareance reducing the wrinkles and rejuvenating the skin. At this crucial moment, skin experts fine-tuned the formula adding innovative chains of peptides to create a brand new dermocosmetic anti-aging line, which created the iconic Cicatricure ANTIWRINCLE CREAM as the iconic product of an entire line with specialized products such as: day cream with SPF, eye contour cream, lightening creams, make-up.
Description of the product target audience
Women from +30 years and up, extremely concerned for their appearance who seek for highly effective specialized solutions with dramatic visible results that rejuvenate their skin and keep them young and healthy. They are willing to spend more than an average basic cosmetic product price but not as high as a luxury product that does not provide visible results.
We need to keep differentiating the scars gel from the Antiaging Line with the signature colors. Color Rubine red, PMS 259, for the specialized, classy, dermo-cosmetic line without losing the feminine touch. The scars gel needs to maintain the color PMS 259 for scar gel line.
We designed a proposal that plays with:
1) Textures in the boxes. See references.
2) Color degradation to white. See references
3) Vertical orientation. The name of the brand needs to start from bottom top, as well as the color in the bottom gradating to white to the top. The textures need to start from the bottom as well.
We need to improve current design proposals and obtain additional proposals with these guidelines. Also horizontal options are needed.
What to avoid
Do not modify the logo
All the products are printed on silver foil, no not remove the foil.
Make sure there is a clear difference between both lines: the scar gel and the anti-aging line
Please use the dieline attached, use the claims included in image: USE THIS CLAIMS.png