This patent-pending hair care technology ensures that no matter the water quality and hardness of your geographical region, you will always have great hair. Formulated for regions such as The Northwest, The Southeast, The Mountains, etc., consumers can choose their hair care products based on that region's water quality.
This product is specially-formulated to address the problems that come with both hard and soft water, as well as different pHs. The water is softer in, say, Seattle than it is in New York, so someone living in New York should use a shampoo and conditioner formulated for harder water.
Target market: Women ages 25-65 in North America who are concerned with the health and appearance of their hair and have some disposable income.
This product addresses the way that water quality and hardness affects the look and feel of hair. This line of products would address the regional differences in water composition.