s.narpati got their new product packaging by running a design contest:
Create Men's Hair Style Pomade Packaging
Check out s.narpati's Product packaging contest…
Cosmetics & Beauty
Description of the product
our new product's target are young men. Youngster nowdays begin to use pomade again, they are influenced by American made products such as cock grease, nu-nile, uppercut etc. Our new design must be eye catching and outstanding. Our old models (Pomade white and black, as attached) are used by old people. So, our newly design should be modern and energetic because for young men. our brand has been around for 30 years. so brand awareness is very strong and we are known for high quality products.
Description of the product target audience
our old models are for old men around 30+. our new design's target is youngster around 17+. i will give pictures of currently sold pomade in our market for references (gatsby and other brands). target market is middle to up class.
specs of our packaging : top cap diameter : 72 mm height of body : 36 mm back of the pot diameter : 70 mm point to be noticed : 1. design must be stylish, eye catching. 2. packaging is tin plate. tin plate can be shinny or dove background color. base tin plate color is silver. we can combine shinny silver with other color (example uppercut pomade). 3. top cap : must consists logo, brand names, 100 g, signature quotation ( give other suggestions such as pump up your style!), wording 'PREMIUM POMADE', design must be able to be change into different variations ( we want to make several color variations such as blue, black, white, red) naming of those variations are listed below. 4. Body : can be wording (such as PREMIUM pomade), another logo, variations of products (4 variations : Bleu (for blue dominant background), Nero (for black dominant background), Rock (for red dominant backgorund), Blanc (for white dominant background). 5. Back of pot : ingredients, direction of use, barcode, made in by... 6. Suggestions references for design : can use barbershop flag/color design (red, blue and white pole/flag/color), must show men's hair slick, neat, shinny and looking good, Men pictures can be cartoons showing good neat mustache is also ok. 7. better use combination of solid color. degradation color is not suitable. contrast color is recommended like black and white, white and red.
What to avoid
1. pictures of real person better cartoons or animations. 2. complicated design, small fonts or texture (difficult to produce), too many color variations such as degradation.
top cap diameter : 72 mm height of body : 36 mm back of the pot diameter : 70 mm we use packaging as attached.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
s.narpati collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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