ESUGA got their new product packaging by running a design contest:
Create an outstanding packaging desing for a beauty clay mask
Check out ESUGA's Product packaging contest…
Cosmetics & Beauty
We produce and sell beauty products based on natural ingredients. We bring the best practices of different cultures and origins to the western world. We combine the secret remedies, which have been used for thousands of years and adjust the formula to the country specific skin and hair characteristics of the modern world. About the product: Do you remember a situation, where you were astonished by the skin of a person's face? You saw the flawless, shiny and smooth skin and asked yourself, if she/he never had skin issues like blemishes, acne or even chickenpox scars from the childhood. Our product is a clay mask rich in minerals, proteins, vitamins and oils. These essentials have tremendous positive impacts on the human skin. Our product provides the perfect combination of the right ingredients that results in the smooth feeling skin of the face without blemishes and wrinkles. The goal of our product is to - resolve skin irritation, blemishes and acne issues through the natural peeling effect - activate the healing and repair functions of the skin - tighten the pores and wrinkles - make the skin smooth and regenerated - harmonize the oil and moisture balance It is a healing clay mask with the following main ingredients - purified water - Peloid clay (healing clay) - rose water - black olive kernel - apricot kernel - apricot oil - olive oil - almond oil - sesame oil - argan oil You apply a thin layer to the desired areas of the face. Let the clay mask dry for about 15-20 minutes. You will feel that the skin thightens. To remove the fully dried mask, rinse with warm water gently rubbing the clay in circular motions.
What's your vision?
The product clay mask will be in a 150-200g white plastic container with a sticker on the top lid (-> sticker can be designed, the plastic container itself stays just white). The plastic container comes in a cardboard box, which is completely designable and actually priority. The design plastic container sticker can be simplified taken over from the cardboard box design. We are thinking about a feminin design. Maybe abstract forms of the ingredients (apricot, almond, ...) included. Elegant squiggles could be an option. Should not look to sterile (like a medical product), since this kind of product is not known yet and it should attract attention. The final product needs to be appealing to both: girls of young age and mature women, as soon as they see them, even if it is just for the cute elegant cartonage. We don't have a logo yet. This means that you are not restricted to match the design to any logo design. You can integrate our company name "ESUGA" in the font and style which fits into your design. Update 29.11.2016: In many of the uploaded designs, I saw that the company name "ESUGA" was a lot bigger than the product title "Algenmaske" (= algae mask). Sometimes I had the feeling to search on the label to find out what the product is about. A version for comparison would be great. One option I can think of is that the product title is at least in the same font size as the company name "ESUGA", if not even a little bigger. So, the consumer can see/read what the product is (i.e. facial mask).
- Size of cartonage: 9.2cm x 9.2cm x 4cm (glossy) - Size of sticker on the plastic container: 7.5cm diameter - I mentioned the abstract images of the ingredients, because I came along the following link and liked the graphics: http://image.shutterstock.com/z/stock-vector-set-of-fruits-nd-vegetables-icons-abstract-emblem-or-logo-template-apple-peach-apricot-plum-37557421.jpg (this was just an idea)
€1,099 Gold package
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ESUGA collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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