Create socially-conscious retail coffee packaging

Bettr Barista Coffee Academy

We're a professional coffee academy, providing accredited training, consultancy and international certification around all things coffee. We also retail/wholesale freshly roasted beans and work with corporates to deliver team building programs and full-service pop-up mobile barista/coffee bar services at events. All these help support our holistic vocational training program that we run for marginalized women and youth at risk.

Extend our branding and story into our new retail coffee packaging:
- 250g dark brown sealed bag for freshly roasted coffees
- Bag needs labels for 4 variants (Bold Heart, Heart Blend, Versa and Lollipop)
- Label to include a space for our short story and "Purchase with purpose" logo
- Label should be easily adapted for use on our 250ml glass cold brew bottle

Draft story copy:
"Changing lives through coffee
======================
The quality coffee you are about to enjoy is sustainably sourced and lovingly hand roasted to the highest standards.

Your purchase directly supports our social mission, which educates and empowers marginalised women and youth, via a holistic programme that enriches the body, mind and soul. BETTRBARISTA.COM"

It's very important for us to be able to bring the story/feel of our social enterprise to life in some way (about our purpose, our coffees, conscious consumption) so the designs need to take that into consideration. The designs also need to keep in mind that the label should be adaptable as we grow our line of blends. Also, we do not have the budget for complicated die cut / print jobs (eg oddly-shaped labels that waste paper).

The attached images are current mockups that we've attempted in-house with very limited design capability and aren't happy with. Also included are some images of our space and branding for context. We are open to a creative refresh. Please use the attached single yellow "Bettr" circle logo instead of the double circle "Bettr Barista" logo that you see in the images.

More about us at bettrbarista.com.

We also hope to continue working with the winning designer on additional (separate) projects that will extend this design idea to:
- 2 x coffee tetrapak for cold brewed coffee (330ml and 1L similar to Jimmy's Iced Coffee in attached image)
- Boxed cold coffee (similar to La Petite Frog boxed wine example in attached image)

As well as a wrap for our delivery van, and branding for our mobile coffee bar.