kman2045 got their new product packaging by running a design contest:
Design a fresh and tasty package for super-premium RAW pet food
Check out kman2045's Product packaging contest…
Animal & Pet
Other color requirements
white, green, red, orange/gold Dark red/maroon & blue
Natural Animal Solutions
NAS SuperFood FRESH
Description of the product
Natural Animal Solutions (NAS) is a high end, premium brand in pet health. We have been operating in the pet specialty segment for over 14 years and supply pet health products throughout Australia and overseas. We are now expanding our range into pet foods. NAS SuperFood FRESH is going to be the super premium food of the raw food segment for pets. We see our new food as being the fine dining experience for pets. If commercial (dried and tinned) food is the “take away”, “café” style food then ‘NAS Superfood FRESH’ is the white linen experience in a high end restaurant. NAS SuperFood FRESH is a ready-made, frozen meal using only the highest quality, fresh whole food in a fully recyclable container.
Description of the product target audience
All pet owners who have an interest in giving their pets the healthiest foods available for their pets.
Please read full product brief word doc for full details. I have attached this to the project. In short, NAS SuperFood FRESH will be in a food tray with a full wraparound cardboard packaging. The wraparound is the part of the packaging which is required to be designed. with a fresh, new design format to make the product stand out on-shelf. We understand this contest will be for one design. However, it would be great to see a mock-up of how the entire range could look!
What to avoid
Please read full product brief word doc for full details. I have attached this to the project. In short, we do not want the packaging design to look like a standard dog food product as there are literally 1000's of these on-shelf already.
I have attached the product templates which have been created to size and have the sizes marked.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
kman2045 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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3 days ago | 23 min read