We are looking for a simple, warm, and elegant toothpaste design (for both box and tube) that reflects its strengthening effect on the gums.
The Box: White background - open to creative input on very simple design that conveys the toothpaste's main function: Strengthening the gums to support the teeth, much like how a robust pine tree is supported by its healthy roots. The estimated positioning of the text and logo are provided in the attached file. Font size, type, style, and color would be selected by the designer, and should be simple and elegant to convey the product's traditional heritage and high price point.
The Tube: Please use the front panel design of the box for the front of the tube. For the back of the tube, please use the left panel of the box, along with the company information section displayed on the right panel. The cap of the tube should be the exact dark blue color on our attached logo (the brush strokes between the purple and light blue). This may influence the general box design as well for continuity.
Please refer to the attached "weleda calendula toothpaste" file for the general feel, but we would like our product to be unique.