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Art & Design
Description of the product
APÉRO is the world's first nitrous oxide (N2O) powered wine opener. No more struggling to yank corks out of bottles or worrying about hurting your hands in the process. With the press of a button, you can open any bottle of wine in a split second. The wine opener is powered only with a single N2O charger, which can open 40-50 bottles. It is important to watch the following videos about the product before designing:
We just funded a successful campaign on Kickstarter and would like our box designed for this official product launch. We are launching this product in the US, Europe and Asia. Priced at $149 USD and due to the nature of higher grade materials used, the APÉRO falls into the luxury & gourmet kitchen gadget category.
This product is wonderful for both wine enthusiasts and the casual wine drinker, people of all ages and genders. Wineries, restaurants, bars will be marketed to as well.
Designer has freedom to be creative with designing on any printable surface to create a unique and memorable unboxing experience.
The objective is to create a minimal & high-end box with a creative and inspiring unboxing experience. The box is meant to be kept and used as a storage case for the wine opener and N2O chargers. Design should be thoughtful and creative, beyond typical conventions. We don't simply want copies of what already exists.
-- Box exterior (Primary color needs to be black)
-- Box interior *see "sampleimage1.jpg" attached below
-- Select accent color - open to any accent color, except red tones (too cliche for wine industry)
-- New SANS SERIF secondary font to be used for "The World's First N2O Powered Wine Opener" tagline and headers. (currently using MavenPro and unhappy with it)
- Pull ribbon dieline will have the "A" from the logo printed on it. Shaded part of dieline is glued and should be avoided.
* All other descriptive text should use the "Maven Pro" font
* With any mention of "N2O", the "2" needs to be a subscript
* Foam insert, N2O charger and manual are all black. NOTE: the pictured N2O charger is silver. They will actually be matte black with our logo in white printed on the side.
What to avoid
Not keen on red accents as it's too cliche in wine industry. San serif fonts highly preferred.
Box, all products and foam insert will be all black.
The sample box is shown below as an example of the components of the box that need designing. The new dimensions and overall shape is more square than rectangle (Please see dieline). The layout of the objects are also different from what is shown.
Dielines are attached in the contest files. There are 2 dielines - one for the box and one for the pull ribbon.
See this image for interior surfaces that need designing.
These sides could be designed.
Another view of the interior. New dimensions has slightly shorter and different configuration of pieces.
Let us know if you need this line art. We need a new font for the tagline as shown.