We were quite pleased with his response to our requests for changes and details. We want to thank Souza for all the great help he gave us!
Mr. HICH was great!
How m hOM started their product packaging journey
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Purpurse Modular Handbags
Description of the product
At Purpurse we create unique modular handbags with a purpose. Each design supports a cause for which we donate 20% of the sales. Just get a new module to "create" a totally new bag without the huge cost.
Description of the product target audience
Our target audience will be women and for each of the causes we support they usually are also passionate about the same cause. They are medium to high income level with higher education. The packaging should clearly send the message that we use the best quality materials while also being environmentally conscious. The packaging should suggest high end and clearly highlight the cause of the unique modular system. The charities we support are - Girls who code, Global Warming, Equality Now, Cancer Research.
We need 1 box design containing the flap of the modular box and its corresponding shoulder strap. Here are some of the elements that should be incorporated in the design:
- Since we have 4 different designs you should find a way to make a reference to all and still have a system to easily identify which design in that box (maybe use a cutout or something like that to see what’s in the box)
- Clearly show that we donate 20% out of each sale to the charity it represents
- Include a message to encourage the customer to recycle the packaging
- On the back of the box please include a section with an “inventory” with what they will find in the box - the flap and the shoulder strap. - USE THE EXAMPLE SKETCHES HERE FOR THE DRAWING STYLE
- On the back also include a sketch with the unique closing system - maybe use something like “click - clack - repeat” where you show how you can easily detach and attach a few flap for a totally new look. - USE THE EXAMPLE SKETCHES HERE FOR THE DRAWING STYLE
- Feel free to play with colors and use a color scheme that screams high end and elegant - we have a metallic silver version of the logo so maybe start from there
- The tagline “Give back find your Purpuse !” should be somewhere as a focus point on the front of the packaging
I’ve included images of the bags so you can draw inspiration from their designs as well. Please use color as well since all of our designs have a lot of color and please make the packaging concept easy to translate to other modules in our line.
You can use a bold color with crayon drawings of bags on the inside of the box as a pattern. Again use the sketches attached as inspiration.
Thank you for helping us materialize our vision!
What to avoid
Cartoon style graphics, way to playful fonts. The design should be elegant but not to rigid.
Dimensions 28x25x 7cm
includes the flap at the dimensions : 27,5 x 24,4x 1cm and the shoulder strap rolled with the width around 4cm and adjustable with 120 max length.