Lica Cole Body Care. We are an environmentally-friendly, user-oriented, personality-enhanced brand that creates organic, coconut-based, vegan, body care products for our customers. Our goal is to provide our clients with healthy alternatives to their existing chemical-based body care products.
We pride ourselves on being able to care for our customers’ bodies while simultaneously keeping the environment and animals safe. Our packaging is biodegradable and recyclable. All ingredients come directly from the origin, from farmers, both locally and all around the world, to assure the highest quality. Our current products include detox bath crystals, body whipp, and body buff, among other regular and seasonal items. The products rejuvenate and cleanse skin, removing dirt and oils, so skin feels fresh and silky soft. The exotic scent leaves clients feeling like they are in paradise.
Description of the product target audience
Relevant benefits sought:
2. Environmentally conscientious
3. Status quo (more expensive products)
1. The United States
Current customers Coconut Nirvana are women between the ages of 25-80 who have heard about the brand through word of mouth. These women also have a greater interest in the environment and environmentally friendly products, not necessarily just beauty products. These women have average to high incomes especially since Coconut Nirvana products are more expensive compared to competitors. These women value quality and are there will always be a current demand for these types of products, quality or not.
Bottle labels, it has to have organic look
I do like that product is visible but labels still doesn't deliver organic/eco feel
this is current product bottle each product has different color, but label can be the same for all products