Long Tail got their new product packaging by running a design contest:
Look Ma, No Wrinkles! Create the packaging for a new skin care line.
Check out Long Tail's Product packaging contest…
Cosmetics & Beauty
Description of the product
We are launching a new anti-aging skin care line. What makes our product unique is that it combines a copper infused skin cream with a copper infused fabric eye mask. The actual product you are designing for is a box with an eye cream and a fabric eye mask. It comes as a set - 1 jar and 1 mask (I have attached the dimensions). Our brand emphasizes that our product uses Real Science and our marketing material focuses on real women (not models) getting real results (not photoshopped). I have attached the logo, a number of inspirational images, as well as the home page of the website and some of the assets that we are using on the site. I have attached dimensions of the box (it might change slightly but this is what we are working off of). We are open to different interpretations of a design. We are not trying to compete with the conventional “Big Beauty” brands like Estee Lauder, etc…we don’t want it to look like conventional cosmetic design. We are trying to come up with our own new “disruptive” approach to this product launch, and we would like that to be reflected in the box design as well. I have also attached all of the copy that has to go on the box (as a PDF file), with some suggestions of where it should go, but feel free to experiment.
Description of the product target audience
Women, from their 20's through their 60's
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Long Tail collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Family in Metro, Urban and Rural who would like to share discount bodywash & handwash for the whole family
Our customers tend to be 50+, with slightly more women than men, but we're always trying to widen the appeal!
age : 19-49 Females 60 % Men 40% Class : A premium