akrieg1 got their new product packaging by running a design contest:
Playful & Natural Design refresh for kids probiotic packaging
Check out akrieg1's Product packaging contest…
Food & Drink
The Good Buggies
GoodBuggies Natural Probiotics
Description of the product
GoodBuggies is a revolutionary fermented-food based probiotic that is completely kid approved! The first natural probiotic, designed specifically for kids, filled with Live & Active cultures, that actually tastes delicious, doesn't need to be hidden in your child's food or drink, and is made with organic and natural ingredients.
Description of the product target audience
Health conscious families, USA, mid to upper class
We would like to redesign our packaging for our Master bag front and back (which holds a 1 month supply- 30 sachets). I'd like to simplify the color scheme, as each color plate costs a few hundred dollars for our packaging manufacturer. Our current packaging would use 6 color plates - I'd like to limit to 3 if possible. You can see our original packaging also featured a picture of our individual sachets, which were red, and we have since changed to clear sachets (see attached file for the new individual clear sachets). I'd like the packaging overall to be a bit playful, since it's geared toward kids - although the moms are the ones buying it, so I'd like it to still be nice and clean, a bit trendy too, to appeal to moms in their 30s-40s. Please also take a look at my website for more info and to get a better idea of the product - www.goodbuggiesprobiotics.com
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
akrieg1 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Graphyprof Designs did a great job of responding directly to the brief with a creative, colorful, visually appealing treatment that our team loves!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our typical customers are Vietnamese kids, teenagers, college students and young professionals (both male and female).
HEALTH CONSCIOUS CUSTOMERS WHO OFTEN GO TO THE GYM.
Women interested in superfoods and healthy lifestyles.
The typical drinker for this proposed product will be as follows: * Likely female skewed 20-65+ * Most likely to shop
Primarily female, ages 10 to 35, US, average income to high income
Millennials, moms, kids.
Check out other food & drink design inspiration
We love talking design:
5 days ago | 9 min read