Ultra premium, limited-ingredient freeze-dried pet food for dogs. All products in this line are meat-based and all natural, offering meals for pets the way nature intended. Products are formulated from nature - no artificial ingredients, no fillers or flavorings, no grains, no synthetic vitamins or minerals, no artificial preservatives or colors, no added antibiotics or hormones.
Product is intended to be sold online as well as mainstream mass merchandise retail (e.g., Wal-Mart and Target), grocery stores, c-stores and home improvement (e.g., Ace Hardware, Home Depot, Lowe's, Tru Value, etc.). This product WILL NOT be sold in Petco or Petsmart stores. This is a new product concept based on a proven pet food formulations for freeze-dried products from Carnivore Meat Company. Flagship consumer brand is Vital Essentials, currently sold in specialty pet retail. Nature's Advantage will be more mainstream and may include exotic proteins as well as fruits and vegetables.
Initial offering will be single freeze-dried protein (Beef Liver). Line extensions are currently under development.