How argriffin started their product packaging journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We sell high performance cell phone accessories that make whatever you're using your cell phone for better. We have a "Buy-one Give-one" business model where donate 10% of our sales to Junior Achievement. Junior Achievement is a not-for-profit organization whose purpose is to inspire young people to succeed in a global economy. Our slogan: Premium Performing Cell Phone Accessories with a Purpose. Our first product is going to be a dual usb rapid car charger.
What inspires you and how do you envision the design for your business?
We're looking for creative packaging for our car chargers (initial product). These must be small packages. Most arrive in a small square card board box, blister packaging, etc. We are not against using those types of mediums however we without question want an out of the ordinary but VERY COOL experience when the customer receives it. This is a Car Charger the packaging should convey a FEELING of something MORE THAN JUST A CAR CHARGER. This design should be out of the box. *Pun Intended*
With this type of business model consumers are attracted to a brand by either the functional appeal of the product or the image associated with the brand. At this time we don't really have an image to associate with the brand but are hoping to convey something cool with the packaging given that we are selling cell phone products (the first of which is a car charger). Please review some of the "out of the box" packaging we discovered in our research