This logo was inspired by the name of the coffee shop Sip and Swig , in fact the froth (first layer) represent
the initial of the company (S) .Also the smooth movement of the hole coffee proves velvety and quality.
the combination of the two colors green (color of life) and purple (color associated with luxury and ambition)
make the eye confortable and bring positive vibes , in order to bring happiness to the costumers .
they also refers to other products like juices and wine (with a liquidy font) , and that they are fresh and tasty.