Because it is a financial investment company that accelerates growth, it is clearly expressed by the rise of the arrow creating a symbol with green tones since it is a relaxing and refreshing color that induces to whom it contemplates sensations of serenity and harmony; It is intimately related to everything natural, also symbolizing life, fertility, good health and hope in this case for Africa and the whole world.

The symbol rests on modern and minimalist typography with a meticulously selected spacing, thus achieving a perfect harmony of the set which is essential for the positioning of the brand in all its uses.