I started this process by narrowing down what was most important in the design brief. From what I read, the two most important things were the image of the church and the tagline "Calling All Seekers." I chose to go very simple with the colors so that it could pop against a light background, but also be in the similar theme of "internet blue". After a lot of back and forth, this became of the final designs. It was a very communication driven process where it was important for me to hear form the client what they felt was most important in the piece.