The design incorporates a subtle hint to Da Vinci's "Vitruvian Man", the main element of the brand's previous logo, and features an abstract person with spread arms in negative space and a set of three gears.
The person refers to the patient, the "body". The gears allude to "mechanic" with the different size of teeth representing fine-, mid- and broad-scale therapy approaches.
A combo of serif and sans serif typefaces is used for a combined sense of clean, minimal, modern feel and tradition, authority, professionalism.

2023, 1-to-1 project.