I decided to participate in this packaging design contest because I was intrigued by the design brief and how can a blueberry muffin be presented in a masculine way. My proposal is revolving around the visual representation of the muffin, which sits at the center of the packaging, under the hemp capsule and is surrounded by a blueberry explosion and a dynamic typographic treatment, that suggests energy, power and the loudness you're looking for to differentiate from your competition. In terms of chromatics, I used a lot of blue/violet tones and undertones, colors which are used to express quality, maturity and seriousness, an ounce of vibrance through the orange-tan tones of the muffin image and text outlines that uses more lively colors and a dash of green, to enhance the visual connection to the product. All of these create a packaging that is powerful, dynamic, and stands out both in terms of aestethics and quality.