Electrical School is a website that provides information for people who wish to train to become an electrician. The site offers listings of community, technical and career colleges that offer the necessary training to become an electrician in each state in the US. The target audience will be people looking for a basic education before seeking out an apprenticeship. I imagine the audience to be generally under 30 years old, more likely to be male than female and from diverse ethnic backgrounds. About 30% of the site's traffic is from the Hispanic community.