Defy is a technology provider that provides software and services to small and medium size businesses. The reason we are called Defy is because we think about things different than they have been thought about in the past. We approach difficult problems in new and innovative ways and help our customers solve them. We help customers see people and processes vs just focusing purely on technology. The brand will grow and provide specific products in the future. Things like defy.workflow and defy.integration. So the brand needs to be portable in the sense that we can apply to those sub products.