CLIENT:
I'm not a huge fan of body shapes as a letter. That's really popular in pilates logos so I don't want to look like the rest of the heard. I have a high-end clientele comprised of mostly white collar business folk, professional dancers and professional athletes, and I would like to continue to attract those that are serious about the practice not just people looking to "lose weight".

DESIGNER:
The logo icon forms the initials H C (H as a whole, and C as the lower part of the logo). The icon can be drawn as one integral part of joining lines, somewhat kind of an infinity symbol. The lines are fluid, representing the character of the pilates and fitness business.