The goal was to design a custom wordmark logo for Amen Church Seating that reflects comfort, warmth, and sophistication while ensuring a distinctive and modern identity. Custom lettering was crafted to emphasize uniqueness and align with the brand’s attention to detail. The "A" was given rounded edges to convey softness and approachability, echoing the comfort of the seating products. Designed as a standalone mark, the "A" subtly resembles a chair, creating a strong visual link to the brand’s offerings. This versatile element adapts seamlessly across various branding materials. Avoiding overused fonts, the final design achieves a timeless, exclusive look that balances elegance and coziness. The bespoke wordmark and iconic "A" ensure clear recognition and convey the brand's mission with sophistication and warmth.