We wanted a simple handwritten-like /calligraphy Logo that evokes a classic and timeless feel. The icon that we wanted is just a double P to put on our tags ( can be incorporated into an angel design or not ) .
How Paula & Phoebe Started (from the Owner) -
My name is Paula. My husband and I have been trying to have a baby for the past 14 years. Miraculously, we got pregnant in May 2016. In one of our doctor's appointments, we found out that I had a condition called ectopic pregnancy and that the baby will not survive. Our baby seemed healthy, playing and kicking in the ultrasound but was destined not to live. I had an emergency surgery on July 11, 2016 as my baby ruptured and died. This procedure almost cost my life.
My husband and I named our unborn baby, Phoebe. I was in so much hurt and pain because our most awaited baby was gone.
It took sometime for me to accept my loss and understand the reason why I went through this pain. I wanted to do something in honor of my unborn daughter and create something that could effect positivity around the world.
With my good friend Ana, we decided to create Paula & Phoebe, a social enterprise that sells vintage style girls clothing. With every purchase of Paula & Phoebe, we will donate an outfit to children in need.
The idea is to have a feminine brand identity that resonates with muted vintage pastel colors that has an icon that can also stand alone. We need the Paula & Phoebe to be handwritten and looks organic and natural.
The company is owned by 2 young, hip female entrepreneurs.
Our outfits will be vintage inspired.
We like soft and muted vintage colors.
We are positioning our brand to be in the luxury gift market but we want the brand to still convey warmth and be inviting.
We really like simple, classic and timeless designs.
We do not like gradient and shadows.
We do not like overly complex designs.
Our market is online so we will use our logo in Instagram, Pinterest, Facebook, Twitter, Smart Phone App, Hangtag for clothes, Packaging, decals.
We want the logo to be distinct whether used in large or small setting.