Brand - pampered On Impulse. Manicure sets, Fashion nail files, Lingerie Wash bags, stylish note pads, satin padded coat hangers intended as impulse purchases as consumers stand inline at the check.
Other items kids bath mitts, kids meal set,kids cutlery and outdoor Melamine plates..
This project is to update the "pampered On Impulse" brand for swing tags/ header cards, for a range of manicure sets / nail files / cosmetic bags, it may also translate into the some of the stationary lines, daily planner / travelling journals...etc
I have other similar sub-brands:
uncorked On Impulse for the barware items
stacked On Impulse for melamine bowls and cups
washed On Impulse for kids bath mitts
This range " pampered On Impulse" is for all the ladies items so it needs to feel very girlie, and grown up.