Chrolm got their new web page design by running a design contest:
Create an awesome website for a Natural Pet Food brand
Check out Chrolm's Web page design contest…
Animal & Pet
The product we're launching is a freeze dried/dehydrated Dog and Cat food product. Our target audience is people focused on the pets health and well being, as our food is non-processed and healthier than kibble. We only sell direct to consumer to cut the cost down, but the product is still a premium product compared to kibble.
We're looking for a modern, yet simple-to-understand website. The site must be easy and clear to navigate. Given that our product is sort of a "dog equivalent of organic food for humans" to put it like that, we're looking for something with that earthly/natural feeling to it. Visually it must have a consistent design across pages (for example clickable buttons are always the same color). UPDATE#1: We're not looking for a plain-white with boxes design. We're looking for something with organic/earthly colors, and a more interesting design. Boxes on white background we can get in any standard WP theme. UPDATE#2: Please don't submit proposals where the homepage is 5+ screens long. That's just lazy design. The scrolling our customers need to do on the page must be kept to a minimum - this is not a 1-page website. We have several pages. We're seeing proposals where the hero/splash is almost a full screen large - that will not work for us. Please shrink the frontpage down to something like 3 screen heights maximum. UPDATE#3: We consider the initial round everyone's opportunity to submit the IDEA behind your design. We're not looking for finished and well polished work in the initial round. It doesn't matter that much if a font is wrong or small details like that. What we are after in this round are fresh creative ideas for the layout - let your creativity flow, and don't bother with the tiny details. We're not going to go back-and-forth too much in the initial round, as that is about creativity and ideas.
Homepage: The homepage should contain a) a large splash/infographic about the product, b) section with featured products, c) information about why this type of food is beneficial to your pet (health benefits), d) Success stories (picture+text about a customer who had success with the food). Product List: This page should contain a list of products with a filter to select products/groups. Product Page: The product page itself. The page should contain the product the customer is browsing, and a list of related products below. Cart/Checkout page: While it will be separate pages, we basically need a forms design (for these and other pages). We propose designing the cart page itself for this competition, General webpage, such as company information.
What to avoid
We are not looking for in-your-face colors.
The website must STRONGLY communicate the value proposition: Why should people buy this/our product (high quality, healthy and natural). Although our logo is playful, we're not looking for a childish website. It must communicate trustworthyness and a natural product. However, due to pets being "fun" in nature (why else have them), we do want the site to not become too serious. The site will be implemented as a theme for WP (child theme to Divi). The winning designer will be our go-to person for additional work and layouts for pages. If you wish to have links to similar products, please send a direct message, as we do not wish to post those here.
$3,099 Platinum package
Every design category has flexible pricing for all budgets. Web page design starts at €549.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
Chrolm collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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