Petr is a very talent designer! He did an excellent job on designing my website!
Prompt response and great work as always.
How Charles AB started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We sell high quality, all natural skin care products worldwide to women age 45+. They greatly value the ‘all natural’ solution for their skin care, and appreciate the fact that our products do not contain chemicals, parabens, surfactants, detergents, acids, and are gluten free and hypoallergenic. Formulated by Dr. Janet Zand, these products are clinically tested and based on skin science. Systeme 41 has a ‘bottom of the jar’ money back guarantee. We offer a free e-zine called Skin Care Insider to provide content to visitors.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
We would like to have a clean, scientific and professional look. The design should be compatible with bootstrap 3 type elements and should also be responsive (aka elements should be easily scalable and might need some repositioning depending on the screen size. We want to make sure we showcase certain elements on certain screen sizes to better capture marketshare etc. ) We recently redesigned our checkout system using industry proven best practices and standards. Another division of our company just launched a responsive redesign. http://www.advancedbionutritionals.com.
We are not married to our current style or colors.
We want to establish ourselves as experts in skin care and cosmetics and have valuable content that they can get for free via an opt in opportunity. It also serves to direct consumers to the product page as part of the main navigation. We should avoid carousels at all cost as they dont work.
Celebrities is a good example of this. We need to spice up pages like but still keep it simple.
- Sales Letter / Order Form Page
These pages are our distinctive competence. They are very effective in selling our products. We do not want them distracted and wandering all over the site….we need to have a one way funnel to opening their wallet to buy.
What to avoid
-We cannot use the name of any disease.
-Multi - dimensional navigation (drop down menus etc)
- Carousels / Content Rotators - Studies & Best Practices indicate that rotating content doesn’t work and tend to reduce conversion rates. If a hero image is going to be used in the home page design, it should focus on driving traffic to the products page via a single call to action.
- In general, lighter designs are preferred over darker ones. This also includes minimizing elements that have large amounts of white text on dark backgrounds.
- Less focus on "real life" photos and more focus on product images. Also, the featured product / best seller should focus on one product each.
We are looking at establishing an ongoing relationship with the designer to help with future design efforts and endeavors.