Clear and concise design. I like how readable it was, not overwhelming and good font choices.
- Dilyana H.
Dilyana is great to work with and a very talented designer.
How stefan.tzschentke started their web page design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We do financial research, based out of Singapore. Our target audience are institutional investors (investment bankers, traders, portfolio managers, CIOs) who subscribe to our research service on an annual basis. Most of our clients are from Europe or the US.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the web page?
We have an initial draft for our new website at http://lucrordev.lotek.net/ However, this still needs significant work. We don't think the design is modern enough and need a more professional, sexy and crisp design for the site. We like the understatement on the dev site and the toned-down feel of it. However, we are not at all happy with most of the pictures/icons (not big fans of people in all the pictures & banners) presented on the dev site and the overall style seems a bit dated.
Our corporate colors usually are blue/black/grey/white and we prefer a subtle and crisp approach (no bright green, orange, red or other loud colors).
Our clients are not retail customers but rather bankers, asset managers, CEos etc. So we need to communicate a high level of professionalism and drive. We are not fans of pictures with people and calculators etc - as this seems to be the theme on a majority of financial websites. we want something cool but understated.
We want a state-of-the-art homepage, with the same elements as at http://lucrordev.lotek.net/ This page serves to introduce ourselves to new and prospective clients. Our paying subscribers log in to the member section and most of the time wont see this page.
What to avoid
No flashy or loud colours, no loads of pictures featuring people with calculators or laptops.
One of our main stumbling blocks so far has been to find the right pictures since we don't want to use what all other financial sites use (guys in suits with laptops or calculators, or mountains). One idea we had was to use the Singapore Merlion (see attachment), but the one we picked looks like it's barfing on the "High Yield Experts". We're not opposed to using a Singapore Skyline in one or two pictures.