This is going to be a re-theming of the existing website. The two pages are going to be the homepage and a deep page template that will be the other pages.
The homepage should communicate a trusted ecommerce feel and direct the user to "Start Building Your Banner" or equivalent. It includes options to check out other products like tents and flags, but the main call to action is to start the builder process.
We are completely redesigning the site (as well as our logo) so no need to take any design cues from the existing site.
We want it to feel clean, airy and open, with iStock photo type people and images. (a la buildasign.com) No borders to the containers, lots of whitespace. Color accents in the text, links and images to add some pop.
I have included wireframe sketches of the homepage to get you started.
We are open to whatever color scheme you choose as long as it is not red, white, blue together.
I will provide quick and specific feedback on this contest as well.
The deep page (also see attached wireframe) will use the same header and footer from the homepage but add a sidebar on the left of the content area. The content are will serve different purposes across different pages, but for this one- you can design it to be a "category" page where the use can get into the first step in the banner builder process. (see http://probanners.com/banners/sports/ for the function it will need to replace)