What do you have in mind for the style and theme of the web page?
It is important that the new design has the same look and feel as the current one, so that current customers could easily recognize it. The website should keep its focus on pet insurances but get more logos.
The startpage (http://www.hoeperversicherungen.de/index.php) should incorporate clearly structured summary of all the services. UPSs should be highlighted and displayed in a proper way. The user should have easy access to the relevant landing pages and insurance packages.