About Splice Marketing
Splice Marketing is a leading medical marketing agency in Australia. Splice Marketing helps health professionals and businesses thrive through ethical and results-driven marketing. We empower healthcare professionals to reach and engage the digital health consumer through data-driven digital strategies. We have been established for approximately 2 years, and have grown from 2 to 10 staff in Brisbane, Australia.
What we do:
Digital marketing services - strategies, organic search, pay-per-click, digital campaigns, content creation, videography, website design and development.
Current Brand & Website:
Splice / Splicing is a medical term in referencing to ‘DNA splicing’.
Our existing website is outdated and doesn’t represent how our agency has evolved from being a traditional creative & communications agency to being a data-driven digital marketing agency focusing on patient acquisition, activation and retention strategies.
Currently our brand pushes a message that encourages the old mentality that we’re a creative & communications agency for healthcare providers.
Target Market / User Profiles
The target market is simple: any healthcare professional in Australia that wants to enhance their digital presence utilising our patient acquisition, activation and retention strategies.
There are 3 user profiles that will be landing on the home page, these are:
- Allied health professionals (allied health professionals include chiropractors, physiotherapists, exercise physiologists, dentists, dietitians etc)
- Primary health professionals (general practitioners both solo practitioners and multi-location sites)
- Specialist health professionals (Orthopaedic surgeons, general surgeons, cardiologists, gynaecologists etc).
Each of these profiles, from the home page, should be taken on a different journey as we plan to create & personalise an inner-page to create a unique funnel for each profile.