As per The Fitting Room on Edward site linked in the brief, we would like a call-to-action front and center, whether it be a sale or whether it be "make an appointment" function. Contact details should be present as we are a single-store operation at this time. A bit of fluff to entice customers to click the link would go nicely.
The about page is always filled with fluff. Queenslanders don't like fluffy bullsh*t, and our about page should reflect that. As we are going to be working in close proximity to the wedding industry, we need to differentiate ourselves to grooms by offering a unique experience that cuts through the bridal-industry sales crap. We offer legitimate advice, not the advice to get you to buy stuff.
Will provide content for the page at a later time if necessary, but leave placeholder images in some areas.
A page detailing our wedding services and our wedding procedure. 10 weeks out is when they should aim to have their fitting completed, 8 weeks out is when stock is reserved/ordered and 2 weeks out is the final fitting to ensure that all garments are correct. We also provide a bulk discount, where every person on the order earns the party an additional 2.5% discount (e.g. 4 people = 10% discount across all items). This includes fathers of the bride and groom, and has a maximum limit of 12 people (max discount 30%).
Leave space for wedding images of weddings we have previously worked on so people can see our work.
Contact details for the business, and a booking system. Have a non-premium Setmore account, but am open to suggestions. System must be capable to send text messages to customers 24 hours before-hand to remind them of appointments. Leave a space for a map of parking, to make customers' lives easier. Map must be in obvious place, ideally near the customer booking form.
Do not stress too much about the contents of these pages as I am happy to edit them on my own to use the voice that I want to use. I am more looking for presentation moreso than contents.