Online Advertising Service Web Design

We need a professional, high end design for an online advertising product. Our users are not technology or advertising savvy and we need a design that is simple, attractive, and will give a non technical user confidence to use. Our goal is simplicity in straight forwardness in our business and in our product.

This product is called "AdPropel" and will be available at adpropel.com.

AdPropel

Tagline:
Advertise across the web. Simple, safe, affordable.

Desired Color Scheme:
We want the site to pull inspiration from our logo

Desired Style:
professional, simple, attractive, easy to navigate and use

Accepted File Formats:
Layered Formats (.psd or .tiff)

About Us

Our company is AdAble, Inc. We are an advertising technology firm serving the online advertising market. We have developed technology and services to enable non-technical, non-advertising-expert small business owners to advertise online. Our new web based product is called AdPropel. AdPropel is the focus of this web design.

AdAble provides online ad creation tools, focus group review of your web site and ads, publishing to major advertising networks, optimization services, email notifications, and personal professional experts to assist you.

We are looking for a design that will give a non-technical small business owner confidence in using our services and tools. We want to portray that we are professional, straight forward, high quality, and easy to use. We like the clean look of Web 2.0 but not overboard on the bubbly eye candy.

Thank you for all of your effort!!!

Design Inspiration

You can view the AdPropel product logo at: http://www.expilate.com/adpropel/8.jpg

You can view the homepage wireframe prototype at: http://www.expilate.com/prototype/

You can view the customer home page prototype (after they log in) at: http://www.expilate.com/adpropel/customer.jpg

You can view the sign up page prototype at: http://www.expilate.com/prototype/signup.html

You can view the campaign wizard prototype at: http://www.expilate.com/prototype/step1.html

** Note that onlineadfirm.com and AdAble are not the name of the site... the site should be branded for AdPropel

We are not concerned with maintaining the specific layout, look, feel, or color set of the prototype. Please consider the prototype as a basic guide for the type of elements we will need on the site... the prototype was made by software developers not designers. Even the copy can be changed.

We are looking for a clean, straight forward, professional, and easy to use and navigate web site. Something targeting non-technical users. We believe that "less is more" and want to be clear and concise, not overwhelming with content.

We don't have any limitations on the font or color set but we do want it to derive from our logo identity. We prefer brighter designs that aren't depressing. Use the logo provided as inspiration for the rest of the site.

Technical Requirements
- Fixed width, 950px wide
- Standard fonts that work across all browsers/operating systems
- Original work, no templates or work you don't have rights to.
- No flash animation
- PSD files with well named layers and groups Pages Required

For any pages not prototyped, please create a sample page of your own design.
- Home Page - see prototype
- Generic Page - that can be used for About, Contact Us, etc type screens
- Create Campaign Workflow - 4 steps, see prototype
- Customer Home Page - see the prototype for what we need on the page... this needs to be a very simple and straight forward view
- Sign Up Page - see prototype