Description of the organization and its target audience
Venture capital firm. We raise capital from investors and invest in Big Data / Artificial Intelligence startups.
Our audience are decision makers at financial institutions, entrepreneurs, and c-level executives.
Sectors: Internet of Things, Artificial Intelligence, Big Data
Meaning: "Stern" means Star in German; "Archer" means Shooter
Style: Clean, simple, elegant, easy to remember.
Imagery: data, artificial intelligence, star, arrow, crosshair/target, archer, squares, triangles
Keep it abstract.
- Integrate logo design into website
- Use neural network imagery (dots & lines)
- Use pixels of various size squares
- Use geometric vectors
- Remember to keep it simple and abstract
Sample design elements that I like:
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Format: 1-page long-form with 7 linked sections "SA logo; What We Do; How We Work; What We Offer; Who We Are; Why Us; Apply Now" (See Attached "Stern Archer - Website - 2016 v8")
Typography: Clean, Simple, Lots of white spaces, easy to read, intermixed with appropriate icons.
Style- Design for Mobile first, simple, clean, elegant, uncluttered, professional, sleek, lots of white space, think Apple, intuitive, easy to navigate, sophisticated yet FUN, easy to read
Values - Trust, Credibility, Quality, Integrity, Competence
Colors - blues in the logo, different shades of gray, black, LOTS of white space,
Motifs - Thin gray lines, triangles, diamonds, hexagons, and trapazoids, geomtric, sharp edges, (See logo)
Photo Stocks - Open to using photo stock. Slight preference for world maps, U.S. national park landscapes, and San Francisco cityscape. Avoid cheesy front-facing photos. Prefer a focus on action rather than a focus on individual.
Avoid - too many moving parts (occasional eye-catcher is OK), too much color, complexity, clutter, cramped information, cheesy front-facing model
EXTRA - Would love ideas for content-relevant icons. Prefer simple gray and blue icons. *helps me with the decision-making in selecting the finalists*