Overall site: rich colors, simple elegance, automotive: chrome, leather, steel. Customer likes textured background (see stewarthaasracing.com).
Customer wants the site to be elegant but not TOO high scale, and not too low. Right in the middle.
Site should be 960px or better wide.
Logo has two colors: black and gold. Use a color pallette that will enhance the logo.
Customer will be adding http://www.snapengage.com/ (note the green help button on the left).
The home page should be the portal to getting the customer where they need to go: New Cars, used cars, repairs, parts. For new and used vehicles there are different types: hearses, limos, flower cars, first call vehicles, and sedans. Should be eye-catching without being TOO busy. Sign up for a mailing list, search inventory. Pay attention to the current print ads, available here: http://www.parkssuperior.com/adv_specials.htm.
Once you've gotten three or better stars, start submitting the following:
LISTING PAGE: The next page will be a revamp of http://www.parkssuperior.com/vehicl…?cond=Used (inventory listing). Give us something to make this look better. This is a data fed page.
CAR DETAIL PAGE: Now revamp this page: http://www.parkssuperior.com/vehicl…d=274s519t (the car detail page). This page should have a call to an action: request a quote, add to a wishlist, see similar cars, email to a friend.