First things first, I like to keep it simple
One Home page, with a main menu, that introduces what we do, introduces our products that include: Engagement rings, Bridal Jewelry, Colored stones Jewelry, 18 Karat Italian Gold. A call to action to set up an appointment visit to the office that is mentioned a couple of times in the site. The website should have some supporting images.
Second page is for the article, for this page we will use a ready article of mine the engagement ring article, it will have text and supporting images (I uploaded the text and designers can use stock images), this article has a primary call to action to give contact information and receive a free ring sizer delivered to their address (I will need a name, email, phone number is optional, and address location), with links on other places in the page to the call to action. For the text of the article the font should be standard web font. I also uploaded a second article called Gold article to get a sense of what kind of content will be used in the website and design accordingly.
For the third page, I would like to make a gallery for a category of my designs, with a call to action to get a quotation or schedule a meeting (the call to action is for the designer to decide). Images can have some captions
The main strategy of the website is to generate traffic through Social networks and Search engines, I will have the traffic viewing my content, either reading the articles (Primary and most important) or viewing the gallery (secondary) , in order to get them to use my call to action and schedule an appointment through a phone call or leaving a message with contact info.