How Lai Yiu started their wordpress theme design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Online booking platform featuring "no-retouch makeup photos" enables young brides (our target) to appoint their preferred makeup artists (MUA) by reference to style and skill demonstrated by the makeup photos.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the WordPress theme?
Biz value proposition:
To show MUAs' works in reality, all portfolio photos are first-shot images without retouch.
1. Trustworthy - to highlight MUAs' works in reality
2. Clean & flat - to make the portfolio photos stand out
3. Responsive - when browsed with smartphone or tablet, the design should work just as good as on computer
4. The overall design must go well with the business logo - Orderlike MUA - which implies "modern", "youthful", "economical". Please see the attached "Logo attributes" file for full description of logo attributes.
1. For homepage (refer to http://wp.ordermua.com/ for current items)
1.1 The video's title is in Chinese. You may read it as "No retouch, just reality". It represents our core value and is adopted as our pitch line.
1.2 Each makeup photo links to a MUA and bears a no. of style attributes.
1.3 On click of a photo, the user will be directed to the MUA's profile page for more photos, service plans and booking.
1.4 Currently, the photos are sorted by popularity. Other sort orders should be available.
1.5 Apart from the current items, add the following:
1.5.1 Check availability
1.5.2 Filter style attributes
1.5.3 Redeem coupon
1.6 The operation of 1.5.1 and 1.5.2 will filter out those makeup photos which do not satisfy the conditions.
1.7 The operation of 1.5.3 will show (a) the list price and (b) the discounted price offered by the coupon below each makeup photo.
1.8 The full features of 1.5.1, 1.5.2 and 1.5.3 should be displayed only when needed as shown in the attached files "Collapsed Filter" and "Expanded Filter".
1.9 The videos and texts at the bottom of the page are popular contents extracted from MUA blogs. Each MUA has her own blog.
1.10 MUA login to be added.
2. For "Professional" page (refer to http://wp.ordermua.com/ for current items)
2.1 There are 3 classes of MUA. "Professional" is the elementary level.
2.2 Apart from the current items, add the following:
2.2.1 Check availability
2.2.2 Filter style attributes
2.2.3 Redeem coupon
2.3 The operation of 2.2.1 and 2.2.2 will filter out the makeup photos which do not satisfy the conditions.
2.4 The operation of 2.2.3 will show (a) the list price and (b) the discounted price offered by the coupon below each makeup photo.
2.5 The full features of 2.2.1, 2.2.2 and 2.2.3 should be displayed only when needed as shown in the attached files "Collapsed Filter" and "Expanded Filter".
2.6 Add extracts (video/text) from blogs, survey result and customer comments.
3. For "Senior" page (refer to http://wp.ordermua.com/ for current items)
3.1 "Senior" is the top level.
3.2 The features and items should be the same as "Professional" page.
3.3 However, its layout design and color scheme should be different (but still consistent with the overall design) to differentiate the top MUAs from the elementary ones.
What to avoid
We target to recruit hundreds of MUAs. Therefore, it is not appropriate to show the MUAs by way of drop-down menu on click of "Professional" or "Senior" in the navigation menu.