irene.friedrich got their new by running a design contest:
Check out irene.friedrich's contest…
The Brief
Industry
Cleaning & Maintenance
Color inspiration
Other color requirements
#cc...f black white
The Brief
Company name
CeNano GmbH & ... KG
Existing website
...
Product name
Nanotol Nano-Imprägnierung – Polstermöbel
The Brief
Description of the product
We need a label design for our new product Nanotol Nano Impregnation for Upholstered ... The spray is based on modern nanotechnology and reliably protects upholstered furniture such as sofas, armchairs, and chairs from stains and ... Main benefit: Protects upholstery from liquids, dirt, and stains – without changing the look or feel of the ...
Description of the product target audience
Adults (aged... and over) who have purchased expensive upholstered furniture (leather or fabric).
The Brief
Style attributes
The Brief
Design needs
Brand Values & Look & Feel • Minimalistic & premium: The label should look elegant, clean, and ... Less is more – focus on ... • Sustainable & safe: The product is...% harmless to humans and nature, food-safe, odorless, and ... These values should be reflected in the design (..., through colors, icons, or overall style). • Trust & innovation: Nanotechnology is at the heart of the ... The design should convey a premium and innovative feel, technically inspired yet still approachable for ... Key Elements on the Label ... Product name: “Nanotol Nano Impregnation – Upholstered Furniture” ... Brand: Nanotol ... Main benefit: Protects upholstery from liquids, dirt, and stains – without changing the look or feel of the ... ... Key features: o Food-safe o Odorless o Solvent-free o Suitable for indoor use ... Representation of the effect: o Beading effect of liquids on fabric surfaces (..., water droplets on a couch or fabric swatch). o Nano mesh structure that protects each fiber – can be integrated subtly as a graphic element or background ... Design Ideas • Colors: Sustainability & purity through white, natural tones • Visual language: o Abstract nano mesh structure as a stylized graphic ... o Droplets beading off ... o Simple, clear icons (sofa, armchair, chair) to illustrate application ... • Typography: Modern, clean, premium – no playful ... Inspiration The label should convey a premium eco-tech aesthetic: a mix of sustainability and high-tech, similar to brands that combine minimalistic, elegant packaging design with a natural ... The new label should be recognizable as part of the Nanotol product family, but suitable for sale on marketplaces like Amazon or ... Our Nanotol products in the shop look high-quality, but don't reveal their intended use, making them too inconspicuous on marketplaces or in Google ...
What to avoid
You can use Design elements of the old label, but not the 2
Package dimensions
Label size:... x... mm all around use the information on the backside of the label on the second picture
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their .
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional designers to turn your ideas into reality.
winner
Select your favorite custom (Or two! Or three!). And the design is all yours.
irene.friedrich collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
As always, a great collaboration.
membraPure GmbHAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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