Portfolio
:format(webp)/99designs-contests-attachments/152/152283/attachment_152283779 "The design for cannabis-infused chews, similar to salt water taffy, targeted the adult market. The client wanted an elegant, classic appearance for premium packaging, with a focus on not appealing to children. This design would be part of a product line, so I created a system that allows easy updates to differentiate between flavors while maintaining the overall structure and required information on the front.")
:format(webp)/99designs-contests-attachments/140/140454/attachment_140454501 "The task at hand was to design a lively and delightful label for Agua de Valencia, a traditional Spanish cocktail that consists of white spirits and orange juice. To convey the essence of Valencia, Spain, I created custom illustrations representing orange blossoms, fruits, and drinks made with them. I used hand-drawn fonts to capture the essence of local sayings and voices, which added to the label's charm. To complement the orange color of the drink, I chose a color palette that accentuated it. The label was silkscreen printed in three colors on the bottle.")
:format(webp)/99designs-contests-attachments/140/140661/attachment_140661380 "I created this label using a unique handmade technique and custom lettering to complement the beauty of the glass bottle. As this is a distillery in the Cayman Islands, I drew inspiration from their vintage postage and bank notes to recreate the desired look. All the textures, frames, embellishments and guilloché were hand-drawn. The label will be printed on textured paper with two inks, gold foil, and lacquer. The final version features a different illustration than this custom mockup.")
:format(webp)/99designs-contests-attachments/133/133597/attachment_133597792 "This brandy is crafted from apricots and has a Mid-Century, Bauhaus-inspired influence. The label features bold and brutalist graphics with a clear information layout. I implemented a design system that allows for easy adaptation of the label to extend the product line.")
:format(webp)/99designs-contests-attachments/140/140297/attachment_140297856 "The client required a captivating and bold label for their new brand of premium Nihonshu/Sake. They wanted the label to incorporate references to the crane symbology with energetic vibes. To achieve this, I developed the visuals using organic diagonal shapes that resemble flowing rivers and utilized color combinations commonly found in Asian cultures. Golden foil embellishments were added to highlight the brand name and a small crane symbol. Finally, a horizontal dark blue band was used to ground and contain the product information.")
:format(webp)/99designs-contests-attachments/136/136237/attachment_136237565 "I developed a product label inspired by a beautiful vintage Mexican style, but updated to appeal to new consumers. Working with a limited color palette, this is a master label for a whole line of products. We achieve differentiation by changing the flavor colors.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/2e58cb20-2f28-4afd-97b0-e35d8dc55ec2 "I created a brand concept for a premium Sriracha Chili Sauce. The label is hand-illustrated using elements and an aesthetic typically found in traditional Asian culture and products. However, it has been adapted to cater to the Western consumer. It is designed to be printed in a single ink and applied directly onto the bottle.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/51a81f62-50d3-45c9-8aa3-05bfd32840d7 "I was responsible for the branding of a concept of mineral water, including the naming, logo, and overall look and feel. The objective was to create an elegant and minimalistic label for premium Swiss mineral water that reflected three main elements: the Swiss flag, an Edelweiss flower, and the water source. To achieve this, I chose the Matterhorn mountain for its relevance and symmetrical shape. The label was designed to be printed either directly onto the bottle or in clear vinyl and to be embellished with silver and metallic finishes. I selected a main shape for the label so that it sits in the lower part of the glass bottle as an emblem. The Edelweiss flower was also custom-made. This design is now available.")
:format(webp)/99designs-contests-attachments/132/132646/attachment_132646051 "The task was to design a label for a premium Mediterranean salad dressing and marinade made with natural ingredients, high-quality olive oil, and lemons. The goal was to create an upscale Mediterranean look. The label features tile patterns and vintage organic illustrations adorned with gold details to highlight the brand's luxurious vibe in this high-end product.")
:format(webp)/99designs-contests-attachments/132/132671/attachment_132671014 "Packaging design for a premium plant based milk. I used photo-manipulation to create the main artwork. I developed all the icons as well.
This design system would be useful to extend the SKU range.")
:format(webp)/99designs-contests-attachments/148/148034/attachment_148034044 "I created a label for Westside, a Canadian sauce brand that specializes in artisan-made sauces. The brand needed a label upgrade to better showcase their products in stores and to comply with packaging regulations. To make it easier for customers to identify the various flavors, I used a visually bold font that was highlighted with gold foil. In addition, I included a heat meter at the bottom of the label to convey this important information and organized the layout in a way that effectively communicates both marketing and mandatory information.")
:format(webp)/99designs-contests-attachments/146/146534/attachment_146534324 "Samsol is a well-established brand from Pakistan that specializes in hair products, particularly hair color dyes. However, they needed to refresh their packaging to appeal to a new generation of customers since they export their products to Asian and Middle Eastern countries. To address this, I designed a new box that could be extended to an entire line of products, allowing for the incorporation of different models' photos and color codes. I also helped them create a well-organized layout that effectively communicates their values and messages while also making it visually appealing on store shelves.")
About
I help clients worldwide to create fine-crafted packaging and product identities.
Let's talk about your project!
Graphic Designer, 14+ years' experience.
Packaging Design Specialist
Illustration and Branding.
English / Spanish / Italian / French / German
Member since:
May 05, 2019
Reviews
"Sebastian is a Rock Star of the packaging world!!! His helpfulness, creativity, and knowledge of his craft make him an unstoppable manifesto. Thank you, Sebastian, for all your energy!!! Best, Gus K. "
Gus K
reviewed 13 days ago
"Thank you, Gus! It’s feedback like yours that makes everything I do so rewarding. I appreciate it!"
Sebastian Rubio
responded 13 days ago
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"I really enjoy working with Sebastian which keep the timeline and provide great work"
BenYof
reviewed about 1 month ago
"Thank you, Ben. I had a blast working on this project. Looking forward to next time! Best, Sebastian"
Sebastian Rubio
responded about 1 month ago
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"As always, I have been working with Sebastian for over three years now, and every experience has yielded uniquely satisfying results for our team. It has helped us scale our business through the eyes of design and creativity. Thank you for everything an..."
Gus K
reviewed 4 months ago
"Thank you Gus for trusting me with these amazing projects. It's always a pleasure working with you!"
Sebastian Rubio
responded 4 months ago
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"Top 👍
Je recommande !"
nicolas.bau
reviewed 5 months ago
"Merci beaucoup ! Ce fut un plaisir de travailler avec vous."
Sebastian Rubio
responded 5 months ago
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"Loved the simplicity and color contrast. Great Job!!!"
nicholas.eugene7q
reviewed 6 months ago
"I'm pleased to know you loved it! Best wishes with your new products, and I look forward to collaborating with you again!"
Sebastian Rubio
responded 6 months ago
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